The world’s first augmented reality kit on sale now

By SFC Media time Thu 17 Jun Retail

Southampton Football Club’s new home kit for the 2021/22 season, in partnership with hummel, is a world first kit to feature Augmented Reality.

Fans can use their smartphones to bring the kit to life with a brand new experience. Find all the visual triggers on the shirt and gain access to exclusive content, including a 3D James Ward-Prowse in the comfort of their own homes.


Scan settings:

- Make sure the kit is laid out on a flat even surface
- Make sure the kit is not creased and wrinkled
- Make sure there is sufficient light in the room
- Make sure there is sufficient room to place the AR content
- Try the AR experience from the comfort of your own home, away from any hazardous locations

Fans can purchase the new kit in store and online, with adult shirts available at £55, junior shirts at £45, and replica mini kits for toddlers and infants available from £35, featuring full detailing from the player-issue shirts.


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